Tri Rehab Physical Therapy Dearborn and Canton Michigan

New Food Adjectives to Make Your Mouth Water

Plant Based Foods

There are several good reasons to choose plant-based food more often. Besides the health benefit of less saturated fats, there is also a reduction in greenhouse gas emissions. That’s because red meat production requires a huge amount of water, land, and other resources. But how are food companies trying to drive this trend?

World Resources Institute suggests that positive adjectives could help people eat more sustainably. “The language for meat, and beef in particular, sounds so much more delicious,” says Daniel Vennard. “Labels like ‘meat-free’ and ‘vegetarian’ tend to be turnoffs to consumers.” This makes consumers feel like they’re missing out.

New testing in the UK and US with Panera Bread showed that simply changing the name or the description of the product improved sales. Vegetarian Black Bean Soup rebranded to Cuban Black Bean Soup resulting in 19% higher sales without a change in the recipe. Researchers feel this points to how much of an impact language can have on ordering behavior.

Take a cue from the marketing professionals and try the description switch in your own recipes. Perhaps adding “Tuscan,” “grilled” or “toasted” will entice your family to try more plant-based foods.

Janel Davis-Heitzmann PT, CSCS

For more information on related health and wellness, visit Trirehab.com

Related Posts

10 Tips for Walking Your Dog

Walking your dog in the summer months is excellent exercise. A recent study performed by the University of Missouri-Columbia study found people who walk their

Read More